Privacy Policy

Last updated: January 2026

Welcome to sswag.org ("we", "our", "us"). This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, which reviews and compares the top 20 betting sites in the UK offering free bets and bonuses. By using sswag.org, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

• Personal details: such as your name and email address, if you contact us or subscribe to a newsletter.
• IP address: collected automatically for security, analytics, and fraud prevention.
• Cookies: small data files stored on your device (see Section 3).
• Usage data: including pages visited, time spent on pages, referral sources, browser type, and device information.

2. How We Use Information

We use the information we collect to:

• Analyse website traffic and user behaviour to improve our content and services.
• Track affiliate referrals to third-party betting and casino operators, which is how our site is funded.
• Respond to enquiries and provide customer support.
• Ensure compliance with legal and regulatory obligations.
• Detect and prevent fraud, abuse, or security incidents.

We do not sell your personal data to third parties.

3. Cookie Policy

We use the following types of cookies:

• Essential cookies: required for the website to function correctly.
• Analytics cookies: help us understand how visitors use the site (e.g., Google Analytics).
• Affiliate/tracking cookies: used to attribute referrals to partner betting sites.
• Preference cookies: remember your settings and choices.

Opt-out options: You can manage or disable cookies through your browser settings, use our cookie consent banner to decline non-essential cookies, or opt out of analytics tracking via tools such as the Google Analytics Opt-out Browser Add-on. Please note that disabling cookies may affect site functionality.

4. Third-Party Links

Our website contains links to third-party casino and betting operators, as well as affiliate partners. When you click these links and visit an external site, you are subject to that operator's own privacy policy. We do not control, and are not responsible for, the privacy practices, content, or data handling of any third-party websites. We encourage you to review the privacy policies of any site you visit. All gambling operators featured are intended for users aged 18+ in Great Britain and should hold a valid UK Gambling Commission licence.

5. Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your personal data ("right to be forgotten").
• Restrict or object to the processing of your data.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

If you are visiting from another jurisdiction, additional rights may apply (e.g., under the EU GDPR or the California Consumer Privacy Act (CCPA) for US residents, including the right to know, delete, and opt out of the sale of personal information — noting that we do not sell personal data).

To exercise any of these rights, please contact us using the details below.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Contact and enquiry data: up to 24 months after your last interaction.
• Analytics and usage data: typically 14–26 months, in aggregated or anonymised form where possible.
• Cookie data: according to the expiry periods set out in our cookie consent tool.

Once data is no longer required, it is securely deleted or anonymised.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: privacy@sswag.org

We aim to respond to all requests within 30 days.

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